Tag: Advertisement

AD PHOTO | PATAGONIA MEN’S SWIFTCURRENT JACKET, FALL 2022

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MEN’S SWIFTCURRENT JACKET
New for Fall 2022

It’s always great to see one of your images that’s made it past the cutting floor to a marketing print Ad. It’s a bonus when it’s an image of one of your fishing buddies. This image of Kyle Toyama was taken on a rainy, cold fall day. There were just enough blue-wing olive mayflies to get some fish up. I always have a 70-200mm handy for clients who want a journalistic approach. When dealing with an animal, in the case of fish, you never know when the action will happen; you always have to anticipate the scenario and be ready.

The best way to know what and when to anticipate the action is firsthand knowledge, which comes with experience. In this case, time is on the water fly fishing. I encourage my students in workshops and those I mentor to get out and practice working with their cameras and the craft they want to photograph. It’s a hand-in-hand learning journey that is very rewarding. Anyone can photograph an angler, and often you can get lucky in being at the right place at the right time. But those that know their craft understand where those likely windows of the action are and capitalize on their knowledge.



SWIFTCURRENT JACKET
This jacket is made with 100% recycled NetPlus® material from reclaimed fishing nets, and it’s also Fair Trade Certified™ sewn. It takes a lot of effort, a bit of weather forecasting luck, and a crew that can go at the drop of a hat to make these projects come to life.

“Built for nature’s most unpredictable changes, the Swiftcurrent™ Wading Jacket is our most versatile technical jacket. The 4-layer, waterproof/breathable H2No® Performance Standard shell is free of perfluorinated chemicals and made of 100% recycled nylon. Fair Trade Certified™ sewn.”

Angler
+ Kyle Toyama, Montana

Patagonia
https://www.patagonia.com/fly-fishing/

Men’s Swiftcurrent Jacket
https://www.patagonia.com/product/mens-swiftcurrent-wading-jacket/81770.html


 

PATAGONIA | WORKWEAR CATALOG 2018

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CATALOG + PRINT AD + WEBSITE
Gallatin Canyon, Montana

This past fall I headed over to my buddy Eric Paulson’s house to capture some images of him bucking hay bales. Every year Eric has to make hay while the sun shines to get ready for winter so I figured it was a great time to photograph some real authentic moments. Between guiding and skiing, the swing months are packed with chores. Eric is no stranger to hard work, it’s just another day in paradise for him. Little did I know his hard work was going to pay off in more ways than one. It’s great to see this moment made it into the Fall 2018 Patagonia Workwear catalog.

Patagonia Workwear Gear Guide, October 2018
+ https://issuu.com/thecleanestline/docs/patagonia_october_2018_gear_guide
+ https://www.patagonia.com/workwear.html

Patagonia Ambassador Eric Paulson: http://www.ericpaulsonoutfitter.com/index.html 

 

 

HATCH OUTDOORS CATALOG 2018 | COVER & ESSAY

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HATCH OUTDOORS | 2018 ANGLERS ANNUAL CATALOG
Cover + Article Photo Essay + Imagery

It’s always a big surprise when you land a cover. I couldn’t be happier to see this photo of Doug McKnight on the cover of the Hatch Outdoors Angler’s Annual catalog. The photo was created on a great trip to the Bahamas. While surprised by the cover, I am deeply humbled by the words that accompany my photo essay written by my friend, John Torok — co-owner of Hatch. I am honored. It’s been a wonderful relationship with the Hatch crew over the years, and I certainly wouldn’t be doing what I am doing without their support. Thank you!

Check out the new line-up for 2018 and grab a copy of the Anglers Annual catalog.

+ Hatch Outdoors: https://www.hatchoutdoors.com/
+ 2018 Anglers Annual: https://www.hatchoutdoors.com/wp-content/uploads/2017/12/Hatch-2018-Anglers-Annual.pdf