PATAGONIA | FLY FISHING WEBSITE 2020

WEBSITE IMAGE
Argentina + Marcela Appelhanz

I couldn’t be more pleased to see my image of Argentina guide, Marcela Appelhanz, being used to promote Patagonia Fly Fishing’s new “The Guide Line” program. It’s a new program that connects anglers with experts via video chat to find the right product based on specific fishing situations. Give it a try!

A big thank you to all those folks who allow me to follow them around with my camera and document small significant moments of their life.

Check out all the latest and greatest in Patagonia fly fishing gear.
+ Patagonia: https://www.patagonia.com/fly-fishing/
+ The Guide Line: https://www.patagonia.com/the-guide-line/





 

PATAGONIA | FLY FISH CATALOG 2020

CATALOG + WEBSITE
 Washington + Chile 

The new Patagonia Fly Fishing catalog arrived in the mail yesterday and I couldn’t be more pleased to see a few familiar faces along with many friends. A big thank you to all those folks who allow me to follow them around with my camera and document small significant moments of your life.

Check out all the latest and greatest in fly fishing gear.
+ Patagonia: http://www.patagonia.com/us/fly-fishing






 

YELLOW DOG FLYFISHING ADVENTURES CATALOG 2019

YELLOW DOG FLYFISHING CATALOG
Fly Fish The World

Yellow Dog Flyfishing Adventures has released their new 2019 Travel Catalog. Once again the catalog is packed with global adventures, reputable destinations, and articles. For the first time ever YDFA has also released a second catalog. This a Patagonia region specific catalog covering the ins and out of both Chile and Argentina.

It’s always fun to flip through these and remember all the amazing people and unforgettable moments that were shared while on location shooting. There is a lot of hard work and sleepless buggy nights that went into creating this content and it was worth every shutter click, even the hotter than sin sleepless buggy nights.

+ 2019 Yellow Dog Flyfishing Adventures Travel Guide: https://issuu.com/anglingtravelguide/docs/yds
+ 2019 Patagonia Travel Guide addendum: https://issuu.com/anglingtravelguide/docs/yd_patagonia_catalog_2019__1_



 

PATAGONIA | FLY FISHING CATALOG 2017

CATALOG + PRINT AD + WEBSITE
Las Pampas, Argentina

Each year I look forward to my annual visit to the rural area of Las Pampas. One of the great things about this region is the culture and people who live there. The fishing is good, the food is fresh, the crew is outstanding and the surrounding landscape is inspirational. Spending time with Oggy and the Las Pampas Lodge team is undoubtedly a yearly highlight for me. Ironically, I just returned home from my visit a few days ago, opened the catalog and saw one of my favorite places and people gracing the pages. It is an honor to see this moment make the cut for the 2017 Patagonia Fly Fishing Catalog and print Ad campaign; it was one of those days you will always remember. I’m already planning for next year.

+ Patagonia Fish: http://www.patagonia.com/fly-fishing.html
+ 2017 Catalog: https://issuu.com/thecleanestline/docs/patagonia_fishing_2017




 

PATAGONIA | FLY FISHING, DIGITAL 2017

WEBSITE + DIGITAL
Golden Dorado, Bolivia

We love seeing this image of the Dorado being used on the new header for the fly fishing section on the Patagonia website. This brings back some great memories from a trip to the Amazon jungle a few years back. Bolivian dorado is such an incredible specie.

+ Patagonia Fish: http://www.patagonia.com/shop/fly-fishing



 

TENKARA + BROWN TROUT = FUN

TENKARA + BROWN TROUT = FUN
Las Pampas, Argentina 

I love fishing! I was raised an an angler, with a worm, a spinner and a fly and each has brought me some of the most memorable and valuable moments in my life. I’ve never been able to limit myself to fun. In 2014 I was in rural Argentina with a few great fishing friends, we had an amazing day fishing, with a Tenkara rod. I don’t think I’ve ever seen a group of anglers have so much camaraderie in an afternoon of fishings since the last time I was there the year before “playing baseball”. Played with 1 fly rod and 1 fly, taking turns with minimal casts, minimal steps, minimal time on the clock and if you swing and miss once, your out and then on to the next guy. There is much much more to fishing, than actually catching fish. This reminds me about the time we randomly found a lure while working on a slackline shoot in the backcountry, with no rod or reel or line around, we unraveled a inner sleeping bag cord, created a rig and caught a little fish. But this day, the day of the Tenkara, was amazing and it couldn’t have gone better.

YC – “Martin, have you ever used a tenkara rod?”
MA – “No, never “
YC – “Well, its just like this (quick demonstration) want to try it?”
MA – “ahhh, ok.. sure!”

2.83 seconds later 

MA – “HOLY SH@*, first cast!!”
GROUP – “laughing and cheering”

+ Patagonia Tenkara: http://www.patagonia.com/tenkara
+ Las Pampas Lodge: http://www.laspampaslodge.com/

GREGSON_B_tenkara-2


 

FINDING FONTINALIS | FLY FISHING FILM TOUR CUT

FINDING FONTINALIS | FLY FISHING FILM TOUR CUT
F3T Film Trout 2016

Cinema Digital just released a cut of a new feature film titled Finding Fontinals. The film cut debuts on the 2016 F3T: Fly Fishing Film Tour. Check out the teaser and see the special cut of the film at a F3T screening nearest you.

Finding Fontinalis
“An old gaucho’s tale inspired the search for a new world-record brook trout; but the water, landscape and the culture surrounding it became the impetus to conserve and protect it all. This F3T cut of Finding Fontinalis, a new feature film from Travis Lowe (coming fall 2016) takes you to the heart of Patagonia and one of the last remaining, world class brook trout fisheries. Featuring Bart Bonime, Bryan Gregson, Agustin Fox and Yvon Chouinard, Finding Fontinalis exposes you to both jaw-dropping landscapes and hook-jawed trout.”

+ Finding Fontinalis: http://www.findingfontinalis.com/
+ Fly Fishing Film Tour: http://www.flyfilmtour.com/

"Finding Fontinalis" Official F3T Trailer from Cinema Digital Productions on Vimeo.


 

PATAGONIA | WEBSITE HEADER, GIRL’S CLOTHING 2015

WEBSITE HEADER | GIRL’S CLOTHING
Millie and Ella tying flies in the magic bus. Henry’s Fork, Idaho

I’m thrilled to see this image once again show up. This image was captured in Island Park on the banks of the Henry’s Fork River inside a really cool bus named “Lucinda” owned by Branden Born. Ambassador Mille Paini and daughter Ella were tying flies. At times Ella would be very witty and full of energy, as usual. The present and future of the Yellowstone caldera is in good hands with these two ladies.

+ Patagonia: https://www.patagonia.com/home/
+ Ambassador Millie Paini: http://www.patagonia.com/us/ambassadors/fly-fishing/millie-paini/86986


Patagonia_ 2015_Millie and Ella


 

PATAGONIA | FLY FISHING LOOKBOOK COVER 2014

LOOKBOOK COVER + DIGITAL
2014

The new Patagonia 2014 Fly Fishing Lookbook is showing up at stores this week. I’m thrilled to have a few images in there. Here is a sneak peek.

+ Patagonia Fly Fishing: https://www.patagonia.com/fly-fishing/


Patagonia Fish Lookbook Cover 2014


 

Patagonia Fly Fishing LookBook Flip Thru


 

PATAGONIA | FILM WORK

Last summer I had the opportunity to do some film and photo work for Patagonia. Nothing fancy,  capture b-roll and shoot still images. You never know what will get used, so it’s always a pleasant surprise to see the final production.  It’s great to live those moments again. It was a great chance to work with so many great people, some long time friends, and somehow ones.

 Patagonia Books Footage | Yvon Chouinard and Maru Mazzo

 I was able to help capture footage for Yvon Chouinard and Maru Mazzo for their upcoming new book, Simple Fly Fishing Techniques for Tenkara and Rod & Reel for A tidbit of the footage used. It was great to spend the day with Yvon and Maru. I enjoy every opportunity I get to spend time YC. It’s inspiring to me talk to a person who does what he says and lives what he leads: A dirtbag in every sense of the word.

+ Patagonia Books: http://www.patagonia.com/us/shop/books-dvds-posters?k=6Q

Patagonia Women’s Waders | Millie Paini

New women’s Patagonia waders are now available. I’m very happy to able to work with Millie Paini throughout the year. It’s really cool to see a company support woman’s anglers. The new folks might not remember but a long time ago, Millie was the poster woman for Patagonia women’s waders. A decade later, she still here, still fishing hard and still making products better for women. The “drop-down” has been in talks for many years mainly due to techniques used when fishing with men out of drift boats and flats boats, etc.  I was excited to be able to work with film-maker Travis Lowe for Millie’s segment on the Henry’s Fork.  The new 2014 Women’s waders line up is made by angling women for angling women.

+ Patagonia Women’s waders: http://www.patagonia.com/us/product/womens-spring-river-waders-regular?p=82080-0