AD PHOTO | PATAGONIA MEN’S SWIFTCURRENT JACKET, FALL 2022

MEN’S SWIFTCURRENT JACKET
New for Fall 2022

It’s always great to see one of your images that’s made it past the cutting floor to a marketing print Ad. It’s a bonus when it’s an image of one of your fishing buddies. This image of Kyle Toyama was taken on a rainy, cold fall day. There were just enough blue-wing olive mayflies to get some fish up. I always have a 70-200mm handy for clients who want a journalistic approach. When dealing with an animal, in the case of fish, you never know when the action will happen; you always have to anticipate the scenario and be ready.

The best way to know what and when to anticipate the action is firsthand knowledge, which comes with experience. In this case, time is on the water fly fishing. I encourage my students in workshops and those I mentor to get out and practice working with their cameras and the craft they want to photograph. It’s a hand-in-hand learning journey that is very rewarding. Anyone can photograph an angler, and often you can get lucky in being at the right place at the right time. But those that know their craft understand where those likely windows of the action are and capitalize on their knowledge.



SWIFTCURRENT JACKET

This jacket is made with 100% recycled NetPlus® material from reclaimed fishing nets, and it’s also Fair Trade Certified™ sewn. It takes a lot of effort, a bit of weather forecasting luck, and a crew that can go at the drop of a hat to make these projects come to life.

“Built for nature’s most unpredictable changes, the Swiftcurrent™ Wading Jacket is our most versatile technical jacket. The 4-layer, waterproof/breathable H2No® Performance Standard shell is free of perfluorinated chemicals and made of 100% recycled nylon. Fair Trade Certified™ sewn.”

Angler
+ Kyle Toyama, Montana

Patagonia
https://www.patagonia.com/fly-fishing/

Men’s Swiftcurrent Jacket
https://www.patagonia.com/product/mens-swiftcurrent-wading-jacket/81770.html




 

PATAGONIA | WEBSITE IMAGE

WEBSITE IMAGE
Millie Paini + Karlie Roland + Idaho

I had the pleasure of working with Millie Paini and Karlie Roland this past year on the famed Henry’s Fork River in Idaho. It’s always fun shooting with friends at a location that is near and dear to my heart.

Big thanks to our friends at TroutHunter Lodge in Island Park, Idaho, for the continued support.

Check out all the latest and greatest in Patagonia fly fishing gear.
+ Patagonia: https://www.patagonia.com/fly-fishing/
+ Patagonia Women’s Waders: https://www.patagonia.com/shop/womens-waders



 

VIDEO CLIPS | PATAGONIA WILD FISH ACTIVIST CAMPAIGN

VIDEO CLIPS
Wild Fish Need Wild Fish Activists

Our team was delighted to contribute a few video clips to Patagonia’s new Wild Fish Need Wild Fish Activists campaign.

“To survive, wild fish need clean, undammed rivers, accessible spawning habitat and watersheds undiluted by inferior hatchery stocks. To thrive, wild fish need wild fish activists—a lot of them—to protect, advocate for and defend them. Wild fish activism comes in many different shapes—everything from crushing barbs, keeping fish wet to contributing time, money or talent or taking a leadership role in an advocacy group. It all counts, and it’s all valuable. Best yet, the reward is good times on the water, a supportive community and a future that includes our passion. As anglers and activists, we stand for the waters we stand in, and we will protect what we love. It’s not too late. It’s not too early. It’s every day.”

Check out all the latest and greatest in Patagonia fly fishing gear.
+ Patagonia: https://www.patagonia.com/fly-fishing/


PATAGONIA | FLY FISHING WEBSITE 2020

WEBSITE IMAGE
Argentina + Marcela Appelhanz

I couldn’t be more pleased to see my image of Argentina guide, Marcela Appelhanz, being used to promote Patagonia Fly Fishing’s new “The Guide Line” program. It’s a new program that connects anglers with experts via video chat to find the right product based on specific fishing situations. Give it a try!

A big thank you to all those folks who allow me to follow them around with my camera and document small significant moments of their life.

Check out all the latest and greatest in Patagonia fly fishing gear.
+ Patagonia: https://www.patagonia.com/fly-fishing/
+ The Guide Line: https://www.patagonia.com/the-guide-line/





 

PATAGONIA | FLY FISH CATALOG 2020

CATALOG + WEBSITE
 Washington + Chile 

The new Patagonia Fly Fishing catalog arrived in the mail yesterday and I couldn’t be more pleased to see a few familiar faces along with many friends. A big thank you to all those folks who allow me to follow them around with my camera and document small significant moments of your life.

Check out all the latest and greatest in fly fishing gear.
+ Patagonia: http://www.patagonia.com/us/fly-fishing






 

YELLOW DOG FLYFISHING ADVENTURES CATALOG 2019

YELLOW DOG FLYFISHING CATALOG
Fly Fish The World

Yellow Dog Flyfishing Adventures has released their new 2019 Travel Catalog. Once again the catalog is packed with global adventures, reputable destinations, and articles. For the first time ever YDFA has also released a second catalog. This a Patagonia region specific catalog covering the ins and out of both Chile and Argentina.

It’s always fun to flip through these and remember all the amazing people and unforgettable moments that were shared while on location shooting. There is a lot of hard work and sleepless buggy nights that went into creating this content and it was worth every shutter click, even the hotter than sin sleepless buggy nights.

+ 2019 Yellow Dog Flyfishing Adventures Travel Guide: https://issuu.com/anglingtravelguide/docs/yds
+ 2019 Patagonia Travel Guide addendum: https://issuu.com/anglingtravelguide/docs/yd_patagonia_catalog_2019__1_



 

PATAGONIA | FLY FISHING CATALOG 2017

CATALOG + PRINT AD + WEBSITE
Las Pampas, Argentina

Each year I look forward to my annual visit to the rural area of Las Pampas. One of the great things about this region is the culture and people who live there. The fishing is good, the food is fresh, the crew is outstanding and the surrounding landscape is inspirational. Spending time with Oggy and the Las Pampas Lodge team is undoubtedly a yearly highlight for me. Ironically, I just returned home from my visit a few days ago, opened the catalog and saw one of my favorite places and people gracing the pages. It is an honor to see this moment make the cut for the 2017 Patagonia Fly Fishing Catalog and print Ad campaign; it was one of those days you will always remember. I’m already planning for next year.

+ Patagonia Fish: http://www.patagonia.com/fly-fishing.html
+ 2017 Catalog: https://issuu.com/thecleanestline/docs/patagonia_fishing_2017




 

PATAGONIA | FLY FISHING, DIGITAL 2017

WEBSITE + DIGITAL
Golden Dorado, Bolivia

We love seeing this image of the Dorado being used on the new header for the fly fishing section on the Patagonia website. This brings back some great memories from a trip to the Amazon jungle a few years back. Bolivian dorado is such an incredible specie.

+ Patagonia Fish: http://www.patagonia.com/shop/fly-fishing



 

TENKARA + BROWN TROUT = FUN

TENKARA + BROWN TROUT = FUN
Las Pampas, Argentina 

I love fishing! I was raised an an angler, with a worm, a spinner and a fly and each has brought me some of the most memorable and valuable moments in my life. I’ve never been able to limit myself to fun. In 2014 I was in rural Argentina with a few great fishing friends, we had an amazing day fishing, with a Tenkara rod. I don’t think I’ve ever seen a group of anglers have so much camaraderie in an afternoon of fishings since the last time I was there the year before “playing baseball”. Played with 1 fly rod and 1 fly, taking turns with minimal casts, minimal steps, minimal time on the clock and if you swing and miss once, your out and then on to the next guy. There is much much more to fishing, than actually catching fish. This reminds me about the time we randomly found a lure while working on a slackline shoot in the backcountry, with no rod or reel or line around, we unraveled a inner sleeping bag cord, created a rig and caught a little fish. But this day, the day of the Tenkara, was amazing and it couldn’t have gone better.

YC – “Martin, have you ever used a tenkara rod?”
MA – “No, never “
YC – “Well, its just like this (quick demonstration) want to try it?”
MA – “ahhh, ok.. sure!”

2.83 seconds later 

MA – “HOLY SH@*, first cast!!”
GROUP – “laughing and cheering”

+ Patagonia Tenkara: http://www.patagonia.com/tenkara
+ Las Pampas Lodge: http://www.laspampaslodge.com/

GREGSON_B_tenkara-2


 

FINDING FONTINALIS | FLY FISHING FILM TOUR CUT

FINDING FONTINALIS | FLY FISHING FILM TOUR CUT
F3T Film Trout 2016

Cinema Digital just released a cut of a new feature film titled Finding Fontinals. The film cut debuts on the 2016 F3T: Fly Fishing Film Tour. Check out the teaser and see the special cut of the film at a F3T screening nearest you.

Finding Fontinalis
“An old gaucho’s tale inspired the search for a new world-record brook trout; but the water, landscape and the culture surrounding it became the impetus to conserve and protect it all. This F3T cut of Finding Fontinalis, a new feature film from Travis Lowe (coming fall 2016) takes you to the heart of Patagonia and one of the last remaining, world class brook trout fisheries. Featuring Bart Bonime, Bryan Gregson, Agustin Fox and Yvon Chouinard, Finding Fontinalis exposes you to both jaw-dropping landscapes and hook-jawed trout.”

+ Finding Fontinalis: http://www.findingfontinalis.com/
+ Fly Fishing Film Tour: http://www.flyfilmtour.com/

"Finding Fontinalis" Official F3T Trailer from Cinema Digital Productions on Vimeo.