PATAGONIA | FISH WORKBOOK, FALL 2017

November 23, 2016 by Bryan Gregson

CATALOG + WEBSITE + DIGITAL
Argentina & Alaska

The new Patagonia Fish workbook for the Fall 2017 line-up is hot off the press and in the hands of dealers and reps. I was blown away to see my good friend Augustine Fox on the cover. I think it captures nicely the very essence of Agustin (Oggy) Fox, Argentina, and the Patagonia brand. it was a memorable day! Another surprise was seeing this image of Yvon make it to print, ironically this was a day we all spent with our good pal Oggy.

A big thank you to all those folks who allow me to follow them around with my camera and document small significant moments of your life.

Check out all the latest and greatest in outdoor gear.
+ Patagonia: http://www.patagonia.com/shop/fly-fishing

EDITORIAL | FLY FISHERMAN

August 30, 2016 by Bryan Gregson

EDITORIAL | FLY FISHERMAN MAGAZINE
image accompanying an article

The summer issue of Fly Fisherman is packed with some really great content. I am very happy to be able to contribute an image to a feature article penned by Yvon Chouinard. This one is not too be missed, as always he has great insight, I really enjoy his thoughts and lessons. All this and much more in the current issue so be sure to grab a copy when your at your local shop or download it electronically… or both!

+ Fly Fisherman Magazine, Lessons From A Simple Fly
http://www.flyfisherman.com/fly-tying/yvon-chouinard-lessons-from-a-simple-fly/

PATAGONIA | THE SIMPLE TRUTH AD, 2016

August 12, 2016 by Bryan Gregson

CATALOG + PRINT AD + WEBSITE + TRADE SHOW BOOTH
Simple Fly Fishing/Tenkara

It is great too see this photo make it to Advertisement. Not only is this one of my favorite rivers to fish but this is one of my favorite people to fish with, its always a great learning experience for me. Yvon Chouinard making it look easy on the Henry’s Fork, Idaho.

+ Patagonia Fly Fishing: https://www.patagonia.com/fly-fishing/

PATAGONIA | FLY FISHING CATALOG 2016

June 2, 2016 by Bryan Gregson

CATALOG + PRINT AD + WEBSITE
Oregon Whitewater + Idaho Tenkara + Traditions

The new Patagonia Fish Catalog arrived in the mail yesterday and I couldn’t be more pleased to see a few familiar faces along with many friends. A big thank you to all those folks who allow me to follow them around with my camera and document small significant moments of your life.

Check out all the latest and greatest in outdoor gear.
+ Patagonia: http://www.patagonia.com/us/fly-fishing

TENKARA + BROWN TROUT = FUN

March 28, 2016 by Bryan Gregson

TENKARA + BROWN TROUT = FUN
Las Pampas, Argentina

I love fishing! I was raised an an angler, with a worm, a spinner and a fly and each has brought me some of the most memorable and valuable moments in my life. I’ve never been able to limit myself to fun. In 2014 I was in rural Argentina with a few great fishing friends, we had an amazing day fishing, with a Tenkara rod. I don’t think I’ve ever seen a group of anglers have so much camaraderie in an afternoon of fishings since the last time I was there the year before “playing baseball”. Played with 1 fly rod and 1 fly, taking turns with minimal casts, minimal steps, minimal time on the clock and if you swing and miss once, your out and then on to the next guy. There is much much more to fishing, than actually catching fish. This reminds me about the time we randomly found a lure while working on a slackline shoot in the backcountry, with no rod or reel or line around, we unraveled a inner sleeping bag cord, created a rig and caught a little fish. But this day, the day of the Tenkara, was amazing and it couldn’t have gone better.

YC – “Martin, have you ever used a tenkara rod?”
MA – “No, never “
YC – “Well, its just like this (quick demonstration) want to try it?”
MA – “ahhh, ok.. sure!”

2.83 seconds later

MA – “HOLY SH@*, first cast!!”
GROUP – “laughing and cheering”

+ Patagonia Tenkara: http://www.patagonia.com/tenkara
+ Las Pampas Lodge: http://www.laspampaslodge.com/

EDITORIAL | FLY FISHERMAN MAGAZINE GEAR GUIDE 2016

February 10, 2016 by Bryan Gregson

EDITORIAL | FLY FISHERMAN MAGAZINE
Gear Guide 2016

The new Fly Fisherman Magazine 2016 Gear Guide is on the news stands! Lots of great new gear is hitting the shelves this year, along with some trusty staples. I’m pleased that a few of my images were a good fit for this year’s layout. They always bring back such great memories. I always feel very lucky to be able to spend time with those who are passionate about life. A big thanks goes out to all those anglers that allow me to tag along on their personal journeys, you know who you are.

Head down to your local shop and grab a copy, or better yet, get a yearly subscription and never miss an issue.

+ Fly Fisherman Magazine: http://www.flyfisherman.com/

+ Article, The Greenest Companies in Fly Fishing: http://www.flyfisherman.com/conservation/greenest-companies-in-fly-fishing/

Photo 1: Yvon Chouinard fighting a hearty Henry’s Fork River rainbow on his Tenkara rod.
Photo 2: Millie and Ella Paini enjoying some quality mother daughter time on their home water.
Photo 3: Dec Hogan sending out laser spey casts, as usual, on the Grand Ronde River.

PATAGONIA | FILM WORK

January 17, 2014 by Bryan Gregson

Last summer I had the opportunity to do some film and photo work for Patagonia. Nothing fancy, capture b-roll and shoot still images. You never know what will get used, so it’s always a pleasant surprise to see the final production. It’s great to live those moments again. It was a great chance to work with so many great people, some long time friends, and somehow ones.

Patagonia Books Footage | Yvon Chouinard and Maru Mazzo

I was able to help capture footage for Yvon Chouinard and Maru Mazzo for their upcoming new book, Simple Fly Fishing Techniques for Tenkara and Rod & Reel for A tidbit of the footage used. It was great to spend the day with Yvon and Maru. I enjoy every opportunity I get to spend time YC. It’s inspiring to me talk to a person who does what he says and lives what he leads: A dirtbag in every sense of the word.

+ Patagonia Books: http://www.patagonia.com/us/shop/books-dvds-posters?k=6Q

Patagonia Women’s Waders | Millie Paini

New women’s Patagonia waders are now available. I’m very happy to able to work with Millie Paini throughout the year. It’s really cool to see a company support woman’s anglers. The new folks might not remember but a long time ago, Millie was the poster woman for Patagonia women’s waders. A decade later, she still here, still fishing hard and still making products better for women. The “drop-down” has been in talks for many years mainly due to techniques used when fishing with men out of drift boats and flats boats, etc. I was excited to be able to work with film-maker Travis Lowe for Millie’s segment on the Henry’s Fork. The new 2014 Women’s waders line up is made by angling women for angling women.

+ Patagonia Women’s waders: http://www.patagonia.com/us/product/womens-spring-river-waders-regular?p=82080-0