Wild Fish Need Wild Fish Activists

Our team was delighted to contribute a few video clips to Patagonia’s new Wild Fish Need Wild Fish Activists campaign.

“To survive, wild fish need clean, undammed rivers, accessible spawning habitat and watersheds undiluted by inferior hatchery stocks. To thrive, wild fish need wild fish activists—a lot of them—to protect, advocate for and defend them. Wild fish activism comes in many different shapes—everything from crushing barbs, keeping fish wet to contributing time, money or talent or taking a leadership role in an advocacy group. It all counts, and it’s all valuable. Best yet, the reward is good times on the water, a supportive community and a future that includes our passion. As anglers and activists, we stand for the waters we stand in, and we will protect what we love. It’s not too late. It’s not too early. It’s every day.”

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